Charlotte marketing data company raises $11.8 million

Charlotte marketing data company raises $11.8 million

Charlotte has another financial-technology company that is drawing some big investor interest.

Commerce Signals Inc. has raised $11.8 million in equity from 22 unnamed investors, according to a regulatory filing today. N.C. Business News Wire first reported the fundraising. It follows a $2.9 million round in September 2015.

The company provides a real-time exchange that lets businesses monetize their data through a marketplace for buyers and sellers. The goal is to help advertisers and marketing companies gather information from credit-card transactions in near-real time.

The CEO and founder, Thomas Noyes, was previously at Citigroup where he led the megabank’s direct banking, mobile and phone channels. He is also a former senior vice president for online and payment services at Wells Fargo predecessor Wachovia.

Chief Operating Officer Sheraz Shere is a former head of wallet partnerships at Google.

Commerce Signal’s board includes venture-capital executives David Baum of Stage 1 Ventures and Lance LeMay of OpenAir Equity Partners; Dekkers Davison is executive chairman of marketing firm inStream Media Inc. of Waltham, Mass.; and Tim Suther, a consultant and former JPMorganChase managing director.

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