The City of Raleigh Wants to Fix Its “Logo Problem” and Develop a “Narrative Foundation” for Its Brand

The City of Raleigh Wants to Fix Its “Logo Problem” and Develop a “Narrative Foundation” for Its Brand

Of the images conjured up during a city council work session on how to create a brand for Raleigh, the most memorable came from communications staff member Eric Bannister, a senior graphic designer.

Council members were hearing a presentation Tuesday from the Tulsa, Oklahoma, marketing firm Cubic, which had spent weeks in Raleigh interviewing employees and officials as part of an effort to define Raleigh’s essence for a new logo and mission statement to arrive in late June.…

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